On August 9th 2022, snack giant Frito Lay launched a unique line of chips- Flavor Swap. The unique aspect of this lineup is that it includes some of the iconic flavors of other Lay’s brands. They include Doritos, Funyuns, Cheetos and a new Chili Cheese.
The Senior Vice President of brand marketing at Frito-Lay, Stacy Taffet commented, “What makes the Lay’s Flavor Swap lineup so much fun is the combination of flavors our fans know and love to create a new-but-familiar snacking experience.”
“This year’s newest addition combines our Kettle Cooked variety and the popular Fritos Chili Cheese flavor to make a powerful addition to an already stacked lineup. We’re excited to re-release these iconic swaps after last year’s success and to continue delivering the flavor experience our fans are looking and asking for.”
Frito-Lay is a part of PepsiCo and consists of about 29 snack brands. It is globally recognized for making its mark in the “chips” category.
About the chip flavors:
- LAY’S KETTLE COOKED FRITOS CHILI CHEESE Flavor: How could the delicious pairing of chili and cheese get any better? By throwing it on a crunchy perfection of Lay’s Kettle Cooked, that’s how.
- LAY’S CHEETOS Flavor: What happens when the cheesiness of Cheetos snacks meets the delicious crispiness of Lay’s chips? Open the bag and find out.
- LAY’S DORITOS COOL RANCH® Flavor: Ever wondered what Doritos Cool Ranch flavor would taste like on Lay’s chips? Saddle up, because Lay’s put this iconic Doritos flavor on its iconic potato chips.
- LAY’S WAVY FUNYUNS ONION Flavor: Who said you needed rings to have fun? Get the flavor of Funyuns rings now on Lay’s Wavy potato chips.
They are currently available for a limited time in the US.
References:
https://www.referenceforbusiness.com/history2/53/Frito-Lay-Company.html
Frito-Lay launches new flavor swaps