Tata consumer products have marked their entry into the energy drink category with the launch of Say Never Energy Drink in the market. Say Never Energy Drink is launched with the view to keep going even in different setbacks of life, irrespective of the final outcome. The brand is focused on those who are determined, focused, and perseverant about their goals, irrespective of the challenges, by pushing their boundaries of limitations.
Company Overview: Tata Consumer Products Limited is one of the leading food and beverage companies in India. Sunil D. Souza is the MD and CEO of Tata Consumer Products Limited. They hold a major share in the FMCG sector.
Values: Empathy, agility, integrity, excellence, and ownership are the principle values of the company.
Vision & Mission: The vision of the company is to build better lives and thriving communities, and their mission is to passionately grow and innovate every day.
Products: Tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks, and mini meals are the products offered by the company.
Ranking: Tata Consumer Products (TCP) is the second-largest tea-branded company in the world.
New Launch: Now, comes up with Say Never Energy drink & its launch.
Say Never! Energy Drink is available in two variants: red and blue. Each of these drinks boosts their energy and vitality to pursue their dreams. It is available in the market at an affordable price of Rs. 10 for a 200-ml cup format. As part of the initial phase of the launch, Say Never Energy Drink will be available at retail stores in Karnataka and the northern markets in India. It is available at a price of Rs. 10 in the market.
As part of the launch, Mr. Vikram Grover, MD NourishCo Beverages Limited, Tata Consumer Products, said, “With this launch, we aim to inspire and energize the doers, the dreamers, and the go-getters of the world. Say Never Energy Drink is not just a beverage; it’s a symbol of empowerment and a companion for those who dare to be different.
The launch strengthens and complements the overall product portfolio for NourishCo, and through this, we are celebrating the heroes who carve their own paths. This affordable caffeine-based energy drink is for the young masses, and with this, we are here to fuel their journey.
References
- https://www.tataconsumer.com/news/tata-consumer-products-strengthens-its-rtd-portfolio-say-never-energy-drink-marking-entry#:~:text=Say%20Never%20Energy%20Drink%20is,who%20carve%20their%20own%20paths.
- https://www.foodtechbiz.com/product-launches/tata-consumer-products-strengthens-its-rtd-portfolio-with-say-never-energy-drink
- https://www.business-standard.com/content/press-releases-ani/tata-consumer-products-strengthens-its-rtd-portfolio-with-say-never-energy-drink-marking-entry-into-the-energy-drink-category-123092800757_1.html
- https://theprint.in/ani-press-releases/tata-consumer-products-strengthens-its-rtd-portfolio-with-say-never-energy-drink-marking-entry-into-the-energy-drink-category/1781795/
TATA CONSUMER PRODUCTS STRENGTHEN ITS RTD PORTFOLIO WITH SAY NEVER ENERGY DRINK