Kellogg's debuts "Just add water"- Instabowls

What if we could eat a bowl of cereal anytime and anywhere? We now have Kellogg’s Instabowls to help us with that. Recently, Kellogg’s unveiled a new, on-the-go cereal variant comprising Kellogg’s most well-known cereals. What makes it great is that you add cold water to your favorite Instabowl and enjoy breakfast anywhere.

Chris Stolsky, the Marketing Director at Kellogg Company, commented on the Instabowl; “In recent years, there has been a huge trend toward portability for food, especially as busy schedules and life’s everyday curve balls prevent traditional sit-down meals. We created Kellogg’s Instabowls as an easy solution for the ‘anytime cereal break’ so you can now bring your favorite Kellogg’s cereals with you wherever life takes you and not have to worry about milk, dishes, or clean-up.”

The launch features some of Kellogg’s most popular cereals, such as Frosted Flakes, Froot Loops, Apple Jacks and Raisin Bran Crunch.

It is currently available at Walmart, soon to be available at other retail options.

Kellogg’s is an American-based company majorly focused on cereals but also produces other food products. They are well-loved for their breakfast cereal, “Corn Flakes”.

About the products:

The bowls are portable, for a single serve and pre-portioned. It is excellent for travelling, as well as for kids. Just add cold water to make a delicious bowl of milk and cereal on the go.

A consumer reported that the milk in the Instabowl tastes “sweeter than condensed milk.”

Final thoughts:

A simple, hassle-free solution to breakfast on the go is always welcome. Instabowl makes sure the consumer still gets the milk and cereal combination when in a hurry or when milk is unavailable. As it contains some of Kellogg’s iconic flavors, consumers across the nation are sure to love this launch!